The Cinema by Tom Dixon, April 15-19 2015
Constantly on the hunt for more interesting spaces to show and more exciting adventures to share with our partners, customers and friends, we came across this abandoned cinema in central Milan, mysteriously never before used during the Salone. With its monumental ceilings and entertainment history, it becomes the perfect setting to show, animate and sell our new collections.
Tom says:"The resourceful design entrepreneur in the modern age is now committed not just to the creation of an artefact, but also to the communication, contextualisation and commercialisation of their ideas – we wanted to build a temporary and contemporary selling space where the lines between entertainment and commerce dissolve, and the latest newness is no longer just a prototype on a pedestal but innovation available instantly – to buy now or to have delivered anywhere."
New products launching at The Cinema include:
MELT: Tom Dixon Crushed by Front
LENS: Prismatic Disco Glamour
WINGBACK: A Classic Remastered
The Cinema by Tom Dixon, as part of designjunction edit Milan.
Event dates: 15-19 April 2015
Opening hours: Wed-Sat 11am-7pm, Sun 11am-3pm
Venue: Casa dell'Opera Nazionale Balilla, Via Pietro Mascagni, 6 20122 Milano, Italy
Register here