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The Cinema

The Cinema

At Salone del Mobile, Milan. | Tagged

At Milan Design Week we took over an abandoned theatre in central Milan to launch our 2015 collection, showcasing our latest designs to 17,000 visitors over six days. Here are some of the highlights.

New Products

We launched our new collection– including Melt, Lens, Wingback, Cog & Spun – against the monumental backdrop of our specially created Cinema.



VIP Lounge

In collaboration with Sony Pro Europe we created a VIP lounge for our top partners and press. The space featured our remastered Wingback Chair, as well as Melt Copper Pendants and Pylon Side Tables. Sony installed their new Ultra Short Throw Projector so we could showcase video clips and presentations of our new collection against the walls of the lounge. 



Tom’s Gig

On Wednesday night, Tom performed with his band Rough to a 400-strong audience under a canopy of Melt lights.

Tom band



Sony Light Shows

We worked with partners Sony to transform the blank walls of the theatre into a live, experiential cinema, showcasing our new collection through a series of light shows and projections. Explore the videos for Melt, Wingback and Cog. 


Pop Up Shop 

Our full accessories collection was available to buy and take away on the day from our on site pop up shop.

Accessories shop

Explore the full 2015 collection here.