Tom Dixon's American Adventure
Following the success of our inaugural Tom Dixon showroom in New York City this past year, we have decided to upscale our commitment to the United States via bi-coastal expansion! We have opened 2 new locations; our first retail presence in Los Angeles and a larger-scale showroom on Howard Street in NYC's SoHo neighbourhood.
In a landscape dominated by professional showrooms and multi-brand retailing chains, we have made the choice to evade the status quo and offer to the US intriguing retail concepts that will bring to life the Tom Dixon experience and offer consumers a new way to interact with the brand. The Los Angeles store IS NOW OPEN and is to be followed by New York on July 5.
THE SHOP: CURVE x TOM DIXON LOS ANGELES
Located in Platform, Culver City's new 7,000 sq ft indoor-outdoor urban oasis - also design and illuminated by Tom Dixon - our first physical LA location will fuse fashion, food and furnishing retail. Tom Dixon has fostered a collaboration with multi-city fashion boutique CURVE - founded by Nevena Borissova - alongside enlighted real estate developer The Runyon Group, to provide a more engaging and active way of showcasing goods.
For more details check out The Shop LA.
THE SHOP NEW YORK
Tom Dixon will occupy a four-story building on Howard St. in SoHo, an area currently in the midst of a Renaissance and revitalization that has become an epicentre for likeminded food, hospitality, fashion and interiors ventures. The space will allow us to showcase our latest wares and innovations in addition to offering spaces for the passing consumer, professional contract and wholesale business and a basement space for interior designers that will be chock full of material samples, prototypes and decorative items on a consistently rotating schedule. The space will be a living representation of the Tom Dixon mission, to manufacture products that are tough enough for the professional market and attractive enough for the home. The raw and unfinished interiors of this temporary showroom will provide a fittingly theatrical backdrop for us as we highlight futuristic lamps, heavyweight furniture and extroadinary accessories.