AUTUMN / WINTER 22 PREVIEW
Live from the Coal Office, London
6th July 2022
On 6th July Tom Dixon Studio hosted our AW22 Press Preview from our global HQ, the Coal Office, in Kings Cross, London. We unveiled a series of new accessories including limited-edition ELEMENTS candles and diffusers, limited-edition TANK giftsets, as well as new additions to the brand’s best-selling ELECTIC range.
Also launching for the first time were the new limited-edition ELEMENTS Earth diffusers and medium candles, now available with Tom’s handwritten TWENTY brushstrokes applied across the surface.
The new TANK drinkware giftsets feature striking platinum brushstrokes to complement the bold shapes of the collection. Hand-painted by skilled artisans, the silver strokes are a nod to the brand’s obsession with metallics and the TWENTY anniversary logo.
Finally, Root made its grand debut as the latest addition to the iconic ELECTIC family that already includes London, Royalty, Alchemy and Underground scents. Root has a spicy, dry and sharp aroma extracted from ginger and turmeric. It is the first time that turmeric is being used by the fragrance industry.
At the Press Preview, the new AW22 accessories were displayed on mirrored surfaces in the Gallery of the Coal Office, presented amongst suspended roots and vines, earthy soils and organic materials. Guests enjoyed fragrant ginger tea, organic ginger crisps and platinum hand-painted macarons with ginger cream and turmeric, all complementing the aroma of the new Root fragrance.
Keeping in theme with the TWENTY campaign that explores sustainable and innovative materials, Tom Dixon partnered with green packaging company Notpla to offer guests custom-made edible ginger shots in 100% biodegradable Ooho sachets, made entirely from seaweed.
The latest additions to the ECLECTIC, TANK and ELEMENTS families also debuted with their new and improved packaging. The polystyrene and plastic inserts have been removed and – to reduce materials – the new accessories are now available in a simple, yet robust packaging solution made of recyclable and biodegradable brown card.
The AW22 collections are available to buy in the UK at the end of July and globally in September from all Tom Dixon stockists.
For more information and to receive the press kit, please contact the Tom Dixon Press Office: press@tomdixon.net
