Designing with Pineapple?

Designing with Pineapple?


Can great design begin with pineapple?

Tom Dixon on 'Love Letters from Britain', the GREAT Campaign


In April 2022, the GREAT Campaign releases their series 'Love Letters' from Britain, exploring how UK brands are contributing towards a more sustainable future.


Tom Dixon features in the series, showcasing a silver Wingback Chair upholstered in Piñatex - an innovative plant-based alternative to leather, made of waste pineapple leaf fibres. These leaves are a by-product from existing pineapple harvest, so the raw material requires no additional environmental resources to produce. Read more here.


Watch the full series. UK here, Rest of World here.

Produced by BBC StoryWorks