At Milan Design Week we took over an abandoned theatre in central Milan to launch our 2015 collection, showcasing our latest designs to 17,000 visitors over six days. Here are some of the highlights.
In collaboration with Sony Pro Europe we created a VIP lounge for our top partners and press. The space featured our remastered Wingback Chair, as well as Melt Copper Pendants and Pylon Side Tables. Sony installed their new Ultra Short Throw Projector so we could showcase video clips and presentations of our new collection against the walls of the lounge.
On Wednesday night, Tom performed with his band Rough to a 400-strong audience under a canopy of Melt lights.
Sony Light Shows
We worked with partners Sony to transform the blank walls of the theatre into a live, experiential cinema, showcasing our new collection through a series of light shows and projections. Explore the videos for Melt, Wingback and Cog.
Pop Up Shop
Our full accessories collection was available to buy and take away on the day from our on site pop up shop.
Explore the full 2015 collection here.