TOM DIXON INSTIGATES A NEW EPICENTRE FOR MILAN DESIGN WEEK 2012
Museo Nazionale della Scienza e della Tecnologia
17 – 22 April 2012

We are excited to announce MOST, a new and important destination instigated by Tom Dixon which will turn the Museum Of Science and Technology Milan into an ambitious environment for innovation and culture.In a creative partnership with Ambra Medda and Martina Mondadori, we have partnered with a diverse group of leading global brands and young designers which will be located in the extraordinary historic spaces of the museum from Tuesday 17 – Sunday 22 April 2012. This collision of technology, culture and design is set to be one of Milan’s highlights during Salone 2012.

Positioned within walking distance from Zona Tortona, and minutes away from Rossana Orlandi, MOST will be a focus for a group of innovative and groundbreaking designers, curators and companies who share the same global brand attributes in the fields of technology, art, design, fashion, materials, transport, publishing and new media. Each exhibitor will occupy an individual space within the 40,000sqm Museum to form one overall exhibition and theme. MOST will showcase a variety of different exhibitions, both indoor and outdoor and up to 1000sqm, with smaller exhibits positioned together creating a carnival environment.

 “In a fit of spontaneous madness we decided that the world’s most important meeting place for global design obsessives needed a new epicentre, a space for quiet contemplation or chaotic energy - a platform for the exchange of big ideas. So we called Ambra and Martina and cooked up the idea to share one of the best kept secrets in Milan – the Science Museum, where Leonardo Da Vinci's wooden helicopter jostles for space alongside a submarine in a 16th century monastery. We have created a place where we can demonstrate the new democratisation and hyperactive innovation of technology in art, food, fashion, manufacturing and communication” Tom Dixon.

If you are interested in exhibiting at MOST please contact Alice Foster at Tom Dixon for an application form. alice.foster@tomdixon.net

MOST

Museo Nazionale della Scienza e della Tecnologia
Via S. Vittore 21 - 20123 Milano

Tuesday 17 – Sunday 22 April, 10AM – 9PM
Press Preview: Monday 16 April, 3PM-7PM