About Tom Dixon Products Projects Partners/Press Newsletter Distribution Contact Jobs
TOM DIXON.
About Tom
Tom Dixon the Brand
About Tom

History
Products

Early years
Alchemy
Industry
The Italians
Manufacturing
Retail


 

By 1994, Dixon had turned his mind to plastics and founded Eurolounge to produce his own designs. The company was formed to manufacture and wholesale an original plastic lighting line. They utilised a hitherto anonymous technique of rotary moulding, in a new application. The first product produced by Eurolounge was the "Jack light" which had international acclaim.

Made of pigmented polyethylene, it is a multipurpose artefact, described as a "sitting, stacking, lighting thing" at its inception. Its geometrically correct shape is universally appealing. The Jack light received the Millennium Mark Award in 1997 and became part of the Victoria and Albert Museum London and the San Francisco Museum of Modern Art collections shortly afterwards.

"Eurolounge was born of a conviction that it was still possible to manufacture industrially in the UK. This time we were going to play the Italians and Japanese at their own game! The Jack was initially conceived as a replacement for a successful geometric paper and wire lamp I was making in 'Space'. It was tedious to make and a fragile item that I was desperate to replace."